Pure Evils that are deeply associated with the franchise they originate from. These villains are commercially popularized and are often seen in many advertisements that relate to the franchise. These villains are very popular representations of the franchise they originate from and have a significant fan following. It is also not uncommon for these villainous mascots to be protagonists (i.e. Michael Myers, Chucky and Light Yagami). Examples of Pure Evil Mascots include Darth Sidious from Star Wars, William Afton from Five Nights at Freddy's and Bill Cipher from Gravity Falls.